Turn Search Into Store Revenue.
A dedicated e-commerce SEO specialist who optimizes product and category pages, fixes the technical issues unique to online stores, and aligns your SEO with what actually converts.
Search
Commercial intent keywords
Product Page
Optimized to rank and convert
Purchase
Organic traffic that buys
Where Online Stores Lose Organic Revenue
E-commerce SEO has different failure points than a typical website — usually hidden in the catalog itself.
Duplicate Product Descriptions
Manufacturer copy reused across hundreds of products, with nothing unique to rank on.
Faceted Filter Bloat
Filter combinations generating thousands of near-duplicate, unindexed URLs.
Category Pages Targeting the Wrong Terms
Ranking for browse terms instead of the commercial keywords that actually convert.
Out-of-Stock Pages Left to 404
Discontinued products deleted outright, losing accumulated ranking value.
Slow-Loading Product Pages
Heavy images and scripts hurting both rankings and conversion rate.
Missing Product Schema
No structured data, so search results miss price, reviews, and availability.
A Catalog Structured to Rank
Category and product architecture built to spread authority instead of splitting it.
What We Handle
Every layer of e-commerce SEO, from the product page up to the platform.
E-commerce Keyword Research
Mapping commercial-intent keywords to the right product and category pages.
Product Page Optimization
Titles, descriptions, and content that rank and help shoppers decide.
Category Page SEO
Structured, unique category content that captures browse-stage searches.
Faceted Navigation Fixes
Controlling how filter and sort URLs are crawled and indexed.
Product Schema
Structured data for price, availability, and reviews in search results.
Internal Linking
A link structure connecting categories, products, and content pages.
E-commerce Content
Buying guides and comparison content that build authority and drive sales.
Indexation Management
Making sure the right pages are indexed — and the wrong ones aren't.
Solving the Faceted Navigation Problem
Filters and sort options can generate thousands of near-duplicate URLs. We configure canonicalization, parameter handling, and indexing rules so only the pages worth ranking get crawled and indexed.
Facet combinations canonicalize back to the primary category URL.
Ranking for Traffic That Buys
We prioritize keywords by where they sit in the buying journey — not just search volume.
"best running shoes for flat feet"
Builds authority and top-of-funnel traffic.
"running shoes under $100"
Comparison-stage traffic close to deciding.
"buy [product name]"
Ready to purchase — the traffic that drives revenue.
How an E-commerce SEO Engagement Works
Audit
Full catalog and technical audit.
Keyword Mapping
Commercial keywords mapped to pages.
Category Structure
Restructuring for crawl efficiency.
Product Optimization
Optimizing pages at scale.
Technical Fixes
Faceted nav, schema, indexation.
Monitoring
Tracking rankings and organic revenue.
General SEO advice doesn't account for catalogs with thousands of pages. We work at that scale.
Catalog-Scale Thinking
Strategies that work across thousands of product and category pages, not just one page at a time.
Platform Fluency
Direct experience across Shopify, WooCommerce, Magento, and custom stacks.
Revenue-Focused
Optimizing for organic revenue, not just traffic or rankings.
Technical + Commercial
Comfortable with both faceted navigation logic and buyer psychology.
Launch & Seasonal Ready
Experience handling new product launches and seasonal catalog shifts.
Ways to Work With Us
From a one-time catalog audit to ongoing organic revenue management.
Catalog Audit
A full audit of your product, category, and technical SEO with a prioritized fix list.
Request an auditDedicated E-commerce SEO
Continuous optimization as your catalog grows and seasons change.
Discuss dedicated supportPlatform Migration Support
Protecting rankings and traffic through a platform switch or replatform.
Plan a migrationTools We Work With
Questions Before You Hire
What store owners usually ask before bringing on e-commerce SEO expertise.
E-commerce SEO deals with unique challenges like faceted navigation, product schema, and thin content at catalog scale — issues a typical brochure website doesn't have.
Yes — we work across Shopify, WooCommerce, Magento, and custom-built stores.
Yes, content strategy and copywriting for product and category pages can be part of the engagement.
We work at the template and category level so improvements scale across the entire catalog, not just a handful of pages.
We build a discontinued-product strategy — redirects, replacements, or retained pages — that preserves ranking value.
Yes — platform migrations are one of the highest-risk moments for e-commerce SEO, and we help plan and protect through them.
Technical fixes can show impact within weeks; ranking and revenue growth typically build over a few months.
Our focus here is organic SEO, though we can coordinate with your paid media team on Merchant Center and shopping feed structure.
Ready to Turn Search Into Sales?
Let's talk about where your catalog stands today and what a dedicated e-commerce SEO strategy could look like.